EXPLORING THE HIDDEN PARADISE: FINANCING, ECO-TOURISM, AND NEW BUSINESS 0PPORTUNITIES (A CASE OF BIR GALI, DISTRICT SWABI, KP, PAKISTAN)
For the last two decades, Pakistan has been facing severe economic problems in the form of high inflation, unemployment, and rural deprivation. It is the need of the hour to overcome these problems through solid economic policy measures while rural tourism management is one of the potential pillars among them. Stakeholders associated with BirGali, a potential picnic spot situated in District Swabi, Khyber Pakhtunkhwa Pakistan, are evidencing that lack of awareness, lesser attention of the Government in terms of financing, and poor infrastructure not only made this paradise hidden from both national and international tourists but it is the major cause of the poverty of the permanent residents of the area. The study concluded that Government alone cannot handle problems; instead, collective efforts are highly needed to identify, explore, finance and manage such potential picnic spots in order to achieve eco-tourism development of the deprived areas which will result in creation of potential business opportunities for the locals as well as the nationals.
Keywords: Eco-tourism, BirGali, financial support, interest-free loans, Economic